Business Design and Innovation (BDI) is a program that enlightens our university life, frees our minds and rekindles our view of the world. The program architect, Professor Ali Farhoomand, brewed the idea of BDI, designed the structure, directed the drawing board and delivered the project. We are proud to be some of the columns of this elegant structure.
The program is designed for students who aspire to be entrepreneurs or management specialists through creative thinking. It is designed for students who have the courage to choose their own academic career and design their future. It provides broad space to develop multi-disciplinary knowledge and skills, thus enabling us to visualize abstract problems, synthesize different parts and conceptualize through innovation and creativity. Through a design-oriented approach it empowers us to think creatively, kicks us off our comfort zone, challenges our perceptions and releases our ability to think out of the box. Pursuing of dreams is a wonderful process. BDI allows us discover our true potential and get closer to our dreams.
Cross-disciplinary studies are crucial to breed creative minds. One of the most attractive parts of this program is that it encourages faculty-student consultation to tailor-make a curriculum that suits a student’s interests and talents. Within a well-structured syllabus, we are given the opportunity to take courses offered by the Faculty of Architecture, Faculty of Arts and Faculty of Social Sciences. We learn not only about business innovation but also about social innovation – hopefully to make a difference in our society.
Before transferring to this program, we were like most other students, being pushed here and there and not knowing what we really wanted. Now we are enjoying what university life should be. The elite style of selecting students makes us a small but extremely united team.
“Find a partner and think about what is the most innovative thing you can say to him/her.”
This is the start of our Creativity and Business Innovation course. During the class, we talk about a wide range of topics related to innovation. We learn that the meaning of creativity and innovation is not just about thinking patterns, but also about our attitude. Having an innovative attitude, we can think about doing things differently and creatively.
Prof. Farhoomand always encourages interaction in class. The questions raised by him are not only about academic matters but also about life values. He triggers us to think and critically evaluate ourselves. Not only do we acquire academic knowledge but we also get to understand ourselves better. His questions seem difficult because we seldom think about them in our daily life.
Prof. Farhoomand is one of the teachers who has had great influence on our lives. His classes are really unforgettable. In each class he will pop up a question to challenge our creativity, and then goes deeper and deeper to push us think out of box. His courses are undoubtedly the most creative and thought-provoking courses we have taken in the university. In his classes, we are encouraged to share our thoughts with our classmates. These are not just business courses but also life courses, as they significantly change the way we analyze issues, look at the world and think about our lives. We hear from exchange students that they wish they could have a professor like him in their home universities. We believe there is real need to promote Professor Farhoomand's way of teaching in the university to inspire more students.
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